DIRTY MERMAID

DIRTY MERMAID BEAUTY

Photography by Antonio De Lucci

Photography by Antonio De Lucci

 

BEAUTY FROM LAND + SEA...

Dirty Mermaid Beauty is a natural beauty and lifestyle collection, assisting with your voyage to nourish your skin and soul with ingredients found only by sea + land.

Packaged in beautiful Miron Glass, the integrity and longevity of the natural and organic elements are preserved. The Miron Glass is a dark violet glass, helping with biophotonics, allowing only UV-A and infrared light to touch the natural elements inside the glass packaging. This again offers optimal protection and preserves potency of the natural elements within the glass.

The line approaches natural beauty, wellness rituals and skin care with a fun approach. The name "Dirty Mermaid Beauty" plays off the natural and organic sea ingredients that make up the foundation of the collection. Additionally, the collection and packaging was to have a nod to vintage travel posters and art deco flair. The Miron Glass supported this design aesthetic nicely. The vintage mermaid feel is celebrated with art deco patterns that evoke the feeling of mermaid scales.

Shop and peruse eCommerce site design at dirtymermaidbeauty.com.

 

DIGITAL MARKETING DESIGN + SOCIAL MEDIA

IN THE PRESS